Whenever someone mentions search engine optimization, the first thought that comes to mind is 'link building'. While link building does have its advantages on improving rankings, it can't do much else unless your website's content is up to standards. While most business owners spend the majority of their budget on website design and functionality, content often takes a backseat until SEO becomes a concern.
Start with a clear outline for the content. This means that you need to list down precisely what you wish to say on each page of your website before you start writing. Whether you are writing the content yourself or employing a copywriter, this will give you a plan to follow as the content is developed. However, before you start to write the content, you have to figure out what keywords to use.
When it comes to SEO, keywords are an exceptionally important part of the equation. Choosing the right keywords can make or break your entire SEO campaign. It's advisable to see what your competitors are targeting to get an idea of keywords that work. It's important to that you choose keywords that are specifically relevant to your products or services for the best results. Selecting general phrases may not always have as successful an effect as long-tail keywords that actually describe what you have to offer. In addition, the search volume is also important to consider, ensuring that your keywords are actually being searched.
Writing content with keywords is quite tricky. In fact, it's a balancing act between an engaging flow and keyword distribution. Keyword density also matters when writing quality content. About one or two keywords for each 100 words of content is acceptable. Going overboard may disrupt the flow and cause damage to the watchful eyes of search engine crawlers.
Last, but most certainly not least, great content is not written just for the web crawlers but also for your users. The content in any page has to provide useful information in a comprehensive and concise manner. However, even the most professionally written content won't have much of an effect if it's not positioned correctly. What attracts a customer's eye as well as a search engine crawler's attention is the heading, and these are best positioned above the fold of the web page for maximum effect. Be sure that your website's design allows you to place your content in the right part of the page to make it truly matter.